TikTok for Business

Promote your products on TikTok

By partnering with TikTok, we aim to provide you with a new sales channel that makes it easy to operate between your Shopify online store and your TikTok For Business account.

This way, you will be able to set up video ads directly from your admin interface and, once configured, you will only need to select a product, define an audience and a budget to launch your campaign on the social network. The video ads are automatically generated from the images of the selected product. Thus, TikTok users who see your ads will be able to buy your products in your store.

Are you ready to conquer new customers through ecommerce on social networks?

How do I create an ad on TikTok for Business in 2021?

To get started, install the TikTok app within Shopify and follow the instructions to create your TikTok for Business account. Then, follow the steps to set up and validate your business account. If you need help creating your account, you can refer to the TikTok Help Center.

Once you have created your TikTok for Business account and installed the TikTok app from the Shopify app store on your online store, connect your online store and your TikTok for Business account from your website dashboard interface “Sales Channels > TikTok”.

Benefits of TikTok for Business on Shopify :

Install the pixel in “1-click”: you no longer need to manually install the pixel code and call a developer to install it. Now you can install or connect your TikTok pixel with one click, making conversion tracking faster and easier.

Promote your products on TikTok: easily set up conversion campaigns in Shopify with step-by-step creation of your campaigns.

Target your audience: adjust your targeting to be as broad or narrow as you want, using a mix of demographic, geographic and behavioral variables.

Create ads: start creating TikTok-style videos by simply uploading images or videos of your products, and the application will automatically generate customized creations in the spirit of TikTok videos.

Optimize your marketing campaigns: centralize all important campaign performance data in one place to better understand your conversion funnel and optimize your ads.

Get creative: everyone has a story to tell on TikTok, and the TikTok channel allows Shopify merchants to create original ads that can be shared and resonate with the community.

Currently, this partnership between Shopify and TikTok aims to simplify the creation and tracking of ads on the social network, in order to make social commerce a real growth engine for Shopify merchants. However, this is just the beginning: we are already working on new features such as organic and paid reach for your videos and your TikTok profile.

Are you ready to join the TikTok community? If so, now is the time to create your TikTok Business account and start promoting your products.

Using TikTok in your business should not create doubts. Yet, here are all the answers!

How has TikTok expanded in the last few years?

TikTok is now in 150 countries and 75 languages, TikTok has more than 100 million European users on its platform.

Who are the majority of users on TikTok?

They are mostly Generation Z and Millennials, although 67% of TikTok users are over 25 years old.

How do I create an ad on TikTok for Business?

To get started, install the TikTok app within Shopify and follow the instructions to create your TikTok for Business account. Then, follow the steps to set up and validate your business account.

Do I need to manually install the TikTok Business pixel?

No, you can now use the “1-click” pixel installation: you no longer need to manually install the pixel code and call a developer to install it.

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